But you’ll get better, and you’ll suck less. No matter what you do, in the beginning it’s going to suck, because you suck. But I can offer them an opportunity stack within the new opportunity that they have just joined. I don’t want to switch my prospects from opportunity to opportunity because it will cause confusion and break trust. Opportunity switch is to take them out of the vehicle they’re currently using and put them into a new one.Īfter someone has made the switch into your new opportunity, then all future sales to prospect are typically an opportunity stack, not an improvement offer. There are only two ways to position a new opportunity, either as an Opportunity Switch or an Opportunity Stack. When someone is presented with an opportunity, their subconscious mind is working on the answer to this question: Is this thing I’m considering going to increase my status or decrease it? Status is the magic word in this business. The only thing that causes people to move toward you or not move at all. When you do that, you are not offering them a new opportunity, you are offering them what we call an “improvement” offer. Most often, when people start thinking about the product or the service they want to offer, they start by looking around at what is already out there, and then try to “build a better mousetrap”. Our goal is to REPLACE what’s not working with something better. Our goal is not to fix what’s not working. People need to be able to identify with who they are in your group, or there will be no connection with you or the other members. Now that you’ve helped people to see the vision of where you are talking to them, the next goal is to get them to identify with your movement. You do that by painting a vision of the future that they want. You have to give your followers hope of something better so they will be perceptive to the change you are going to offer them. People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and help them throw rocks at their enemies. If you truly believe that what you have is useful and valuable to your clients, then you have a moral obligation to try to serve them in every way possible. If you’re bored, they’re not going to connect with you. Your audience must be fascinated with you and what you teach. It is said that in any situation, the person with the most certainty wins.ĭon’t be boring. If you do this correctly, all your big “competitors” will almost instantly become your best partners.īecome an attractive character, and live the life your audience wishes they could live. You want to create a message that will complement the other players in your market. Then you will start to see where you fit into this ecosystem. If you’re going to start a mass movement and create a vehicle for change, the first question you have to ask yourself is “Who do I want to serve?” The answer to that question is typically people who were just like you before you became an expert, right? As a charismatic leader, you’re going to lead people on a path you’ve walked before.Īs you start looking around at the other experts in your submarket, you’re going to find out who your competitors are, what they teach, and how they do so. They each offered their audience a new opportunity.Each of them focused on a future-based cause that was bigger than themselves.They each had a charismatic leader or an attractive character.Three things in common that helped them build a mass movement: The more examples I found, the more patterns I noticed. So I started studying historical figures who had built huge audiences and caused big changes. We then shift our focus to helping others with what we have learned, and that contribution helps them, which in turn also helps us continue to grow. We study, we learn, we implement, but eventually we can’t grow anymore from study alone. First, we become passionate about a particular topic. The process with most expert businesses is the same.
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